Our Story

We believe that valuable health insights need to be accessible right at home, and in a way that’s convenient.

We created Cor as a transformative general wellness product, with the intention of making it easy to access vital and valuable health information through your blood. Before Cor, deeper levels of health information were not available directly to you and could only track surface-level inputs such as steps taken, calories burned, hours slept, etc.

Our remarkable technology and algorithms produce raw data that is very similar to the blood test data that your doctor orders once a year, with a similar level of accuracy. We call these data our “indicators.” We make it easy for you to track these indicators on a weekly basis to see trends and improvements, but we even go a step further.

We transform this data through proprietary algorithms into “insights.” These insights are customized “action plans” for you based on your indicators. They include diet, supplements, exercise, and relaxation insights and recommendations. When something you try works for you, you will see an improvement in your indicators. That’s self-efficacy, and that’s just the beginning. You can take these insights and make them into habits. That’s adherence. Over time this becomes permanent improvement. Furthermore, you can share your successes with your family, or anyone you choose. You can help your community by sharing your secrets to success.

Cor enables you to see inside your body, quickly and from the comfort of your own home. By providing personalized health insights and key indicator tracking, Cor empowers you to live a longer and healthier life.